Caffeine: Boost or Bust for Our Kids?

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what is caffeine?Caffeine is a compound found naturally in some plants and added to food, drinks, and supplements, and it works by stimulating the brain. It is considered to be in the psychostimulant group of substances, which is any substance with mood-enhancing and stimulant properties. They increase activity in the body’s nervous system. Substances such as cocaine, methamphetamines, epinephrine, nicotine, and many ADHD medications, known as amphetamines, also fall into this category.

For about 85% of adults, caffeine gets us up and moving (and keeps us moving) through the day. We don’t think much about consuming several cups of coffee or a Red Bull now and then. Many studies have been performed to examine the safest levels of daily caffeine consumption for adults, but what about youth? From my experience in the schools, youth are consuming increasing amounts of caffeine and think nothing about it. Most of the caffeinated beverages they are chugging are also packed full of sugar. The two of these together make a dangerous combination.

Sodas are no longer an issue – it’s energy drinks. There’s a new one in particular that is being marketed to the younger demographic through social media, Logan Paul x KSI’s PRIME Hydration Drink. With flavors matching popular popsicles and fruits and having the caffeine equivalent to six cans of Coca-Cola or two Red Bulls, these popular drinks are starting to draw the attention of parents, school officials, and doctors.

Check out why the FDA has been asked to investigate PRIME energy drinks

Infographic about PRIME energy drinks and caffeine content